Ever wondered what makes a consumer stay long enough in a website to actually make a purchase? Based on actual statistics, there are some major considerations to ensure success with users as well as the search engines. The time element is very critical. Websites should be able to relay their message in a matter of seconds. Failure to do so would allow the user to consider the next provider and the next until he/she finds one that will make him/her consider ending the search. Short and simple copy blocks always serve the purpose especially when specific sub-headlines are given to provide immediate context for site visitors. It should also be very clear to the user what exactly is being offered by the site.

It is no secret that the highly information-congested Internet makes user maneuvering difficult. Thus, to lead a visitor to your site, a strong theme indexing by search engines may be needed. The correct word placement on the page can also make a difference. It is important therefore to determine the keywords or key phrases that could sum up what the site is all about.