There are many successful companies out there, but the most successful ones are the ones which incorporate ingenious marketing strategies. The best example for this is Apple. Although Apple was the first to introduce an MP3 player to the worlds, the main reason other than the brilliant design of the iPod that helped it sell millions of units is the fact that the marketing strategies used to sell it were great. A simple logo became the ultimate icon of the iPod and of MP3 players in general. When Apple came out with the iPhone, it took incredible marketing strategies to be able to market it to the world since it was inferior to many other phones. Apple is on top of the list of successful companies and it is no wonder why.