If you have been looking closely at some of our posts from the past few days, you may have noticed that some of them have a statement on the bottom indicating the posts were sponsored. This is because we have joined PayPerPost which is a network that allows advertisers looking to generate some buzz about their product or their website to request blog posts be written about them by bloggers in the PayPerPost network.

The concept of blog ads is a great idea from an advertiser’s perspective since it generates a much more natural conduit to bring their message across and does not generate the antagonism that traditional ads often do. After all, readers don’t have to read the posts and they are not intrusive ads that obscure the content you are really interested in.

The fact is that in most cases readers actually find what is said about the advertiser interesting since they are reading an honest review by someone they trust. After all it is up to the blogger to decide what to write about and bloggers don’t have to accept any advertising opportunity they don’t want to.

This is not only a great opportunity for advertisers to get their message across but also finally presents a great way for bloggers to make money doing what they love – simply by blogging and creating interesting content for their readers.