The fact that Google is working on a suite of applications including maps, e-mail, social networking features and video that is optimized for the wireless experience has sparked expectations for a Google-branded mobile phone or a new Google-powered set of wireless services. This is seen as a move on Google’s part to claim a larger piece of the wireless world.

Google is expected to announce advanced software and services designed to pave the way for Google-powered phones by the middle of 2008. However, the truth to the matter remains to be seen since analysts have been quick to recognize that the development of applications by Google has been going on for quite sometime.