The newest technology that can be found in cell phones is characterized by the borders between different consumer needs disappearing. Some consumers, for example, are heavy music fans and spend numerous hours of every day listening to music. Others spend the same amount of time, if not more, surfing the Web. Then there are the plain old consumers who like to use their phone for simply communicating with their friends.

Let us examine the new Apple IPhone for example. It is not simply a cell phone that one can use to communicate. It is not only a music player that can hold thousands of songs and give consumers their entire music library in their pocket. Finally, it is not only a pocket Internet device that enables the consumer to surf the Web when located in the millions of Hot Spots throughout the globe. What is amazing about this specific device is that it is all of the above, and contrary to past “Smartphones”, the IPhone actually performs all three extremely well.