Search Engine Optimization (SEO) is not just another corny buzzword in the internet. If you have a website and want to place well in search engine result pages (SERPs) then you know that SEO is an important buzzword. SEO is simply the process used to help increase traffic sent by search engines to a specific website.

Although the definition is simple the SEO techniques used are not always that simple and include everything from link building to optimizing the code. SEO is a fascinating, though sometimes tedious process, requiring SEO specialists to always be on their toes due to the constant improvements in search engine algorithms.