If you’re a blogger, you’re probably using wordpress, but no matter what platform you’re on, you really have only three choices to theming your site. Choice number one would be using a free theme found on a site like themes.wordpress.net, or provided by someone who creates free WordPress themes. Choice number two would be to edit an existing free theme provided by one of those sites, inserting your logo, changing the colors, background images, etc. But the third choice, the one I want to talk about, has so many benefits that I think the majority of people don’t really know about, and that’s having your own unique theme custom made for your blog. Here are just a few of the benefits:

CSS Galleries and Showcases
I have had A LOT of traffic come from CSS galleries on some of my past sites and blogs. Nobody will submit a site layout that they’ve already seen to a gallery, so having a completely unique and great looking theme and layout will get you linked and into just about any showcase.

Uniqueness and Brand Security
What happens when you’re using the same theme thousands of other people are using? Most people will not remember your site from the others, and you wont stand out unless you write some seriously breathtaking content. It’s always beneficial to have a theme nobody else has, it stands out, and your site will be remembered 20x better.

Distribution Options
When you create your custom theme, or have it made for you, you can have the option of distributing it through theme showcase sites. But not only that, there are dozens of bloggers just waiting to blog about your new theme. Buzz around the blogosphere is never a bad thing. Distributing a free WordPress theme is an easy way to get increased traffic and hundreds if not thousands of back links.

If you don’t know how to create a custom theme, there are people that do (for a fee of course). If you ask me, it is 110% worth the time, effort, or money to do it or have it done. I am available for hire, so to have a custom design created and/or coded for you, you can email me at Jason@jetpacked.com, or you can check out one of the following sites to see if they fit your needs.

- XHTMLized
- CodeYourDesign
- The Blog Studio
- Business Logs