There is no single approach to search engine marketing and a good planned campaign should take the company’s goals and expectations into account. While it is pretty customary to hire an outside website optimization firm to manage search engine optimization efforts on behalf of the company, most businesses tend to manage the graphic design and web development of their site in house. This of course is a very general statement and it truly depends on the company’s size, resources and requirements.

Such an arrangement may be common but it can create a number of problems which tend to lead to less then optimal results. The problem with hiring a search engine optimization firm that doesn’t deal with web design and development is the lack of integration with the site’s developers and often leaves the search engine optimization firm unequipped to bring the best results. That’s what I like about ThinkBigSites. They are a website optimization firm that not only profess in search engine optimization but also bring professional design and development knowledge to the table. Even if you don’t use them for your site’s development, you will still enjoy a higher level of SEO services that comes with a company that sees the big picture and deals with all aspects of promoting a site.