Google announced this week that they will be introducing and moving over to a universal search platform. Another words when you search you’ll automatically be searching Websites, News, Videos, (images? books? more?) at the same time.

This isn’t a small change to say the least.

All of the sudden the masses who search Google for other websites every day will have Videos, news, and more automatically thrown in front of their faces. This effects the way we play SEO and the way advertising will be done… big time.

We’ll have to wait and see how things end up when Google officially changes over to Universal search, but be on the look out and keep this major change in mind. This is a huge incentive:

• To get your site into Google News (or your site in the news regarding your keywords)
• To get your videos ranking in Google video for your keywords (now even the people who haven’t considered the possibility of a video having the information they’re searching for will have their eyes opened)
• To get into every single search platform Google offers!

Not to mention the major changes we’ll see with Adwords… Video ads on Google’s main search, news ads?, etc.

We truely have some amazing changes coming down the road here with Google.

They have big plans and changes in mind and now is the time to get in and take advantage, not when everyone else is already doing it next year.

- Todd Dickerson